Chief Marketing Officer
As Chief Marketing Officer at Sundae, Susan is responsible for driving growth for Sundae’s brands and businesses. An impact-driven Senior Marketing Executive, Susan Canavari has extensive experience serving Fortune 100 financial services/investment banking companies and top-tier global advertising and marketing organizations.
Prior to joining Sundae, Susan was the SVP, Brand & Integrated Marketing at TIAA where she led TIAA client teams across Institutional, Consumer & Product businesses teams, and worked closely with product/distribution leaders to create and execute go-to-market plans that ensured marketing offerings were positioning the right solutions to help clients meet their long-term financial goals. Susan worked on transforming TIAA into a world-class retirement company by increasing its market share and delivered competitive advantage through optimized customer experience and customized communications.
Before joining TIAA, Susan held leadership roles with JPMorgan Chase. She grew the business in her last role as Global Chief Brand & Experience Officer, JPM Asset & Wealth Management by leading the Private Bank’s branding evolution through new customer acquisition and a significant increase in deposits growth. Overseeing the Asset Management that designed/executed enterprise-level brand programs/campaigns, Susan drove consistency across geographies and business segments, and increased JPM Asset Management portfolio managers’ profile nationally.
Previously, Susan served in leadership roles at several leading global advertising and marketing organizations including mcGarryBowen (now Dentsumcgarrybowen), Publicis Groupe/Digitas, Ogilvy & Mather, Digitas, Upromise and Filene’s.
Susan has an MBA in Marketing from Boston College, Wallace E. Carroll Graduate School of Management, and a BS in Mass Communications from Miami University, Oxford, OH. She is an Advisory Board Member of the Potential Energy Coalition, New York, NY; serves as Secretary of the Board for the CMT Research Foundation in Atlanta, GA (2020 - 2021), and serves on the Board of Oscar's Place Adoption Center & Sanctuary in Hopland, CA.