Privacy Policy

Last Modified: May 5, 2026

Introduction

Sundae Inc. (“Sundae” or “we”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit sundae.com, marketplace.sundae.com, sundaehomes.com, or any other website or online service that links to this Privacy Policy. It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect through our websites, through email, phone, text message, and other electronic communications with you, and through your interactions with our advertising, forms, applications, and services where this Privacy Policy is linked or referenced.

This Privacy Policy does not apply to information collected by any third-party website, application, service, or content that may link to or be accessible from our websites, except as otherwise described in this Privacy Policy.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we treat it. By accessing or using our websites or services, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of our websites or services after we make changes means you accept those changes, so please review this page periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our websites and services, including:

Information by which you may be personally identified or contacted, such as your name, postal address, email address, telephone number, or other identifiers by which you may be contacted online or offline;
Information about your property, transaction goals, selling timeline, investment activity, or other information you choose to provide when requesting an offer, creating an account, submitting a form, downloading resources, contacting us, subscribing to communications, or otherwise interacting with us;
Information about your internet connection, the equipment you use to access our websites, and details about your use of our websites and services; and
Information we may receive from service providers, business partners, transaction participants, or other third parties in connection with our websites, services, business operations, or real estate-related transactions.

We collect this information:

Directly from you when you provide it to us;
Automatically as you navigate through our websites, including through cookies, web beacons, pixels, and other tracking technologies; and
From service providers, business partners, transaction participants, and other third parties where permitted by law.

Information You Provide to Us

The information we collect on or through our websites and services may include:

Information that you provide by filling in forms on our websites. This may include information provided when requesting offers, creating or logging in to an investor account, downloading resources, contacting us, subscribing to communications, or otherwise interacting with us.
Depending on how you interact with us, this information may include your name, street address, phone number, email address, company name, account login information, property information, desired selling timeline, property condition, reason for selling, investment profile, markets of interest, offer amounts, payment information, and other information you choose to provide.
If you create or use an investor account, we may collect information related to your investment activity, investment preferences, entity name, markets where you operate, number of purchases in the last 12 months, number of purchases targeted in the next 12 months, real estate investment experience, and related information.
If you contact us, we may collect records and copies of your correspondence, including your email address, phone number, and the contents of your communications with us.
If you apply for a job with Sundae, we may collect information such as your name, email address, telephone number, location, resume or CV, cover letter, education history, employment history, LinkedIn profile, website, and information related to how you heard about the position.
If you opt in to receive text messages from Sundae, we may collect and use your phone number and SMS consent status for the purpose of sending and managing text message communications.

You also may provide information to be published or displayed on public areas of our websites or transmitted to other users of our websites or third parties. This information is referred to as “User Contributions.” Your User Contributions are posted and transmitted to others at your own risk. No security measures are perfect or impenetrable, and we cannot control the actions of other users or third parties with whom you choose to share your User Contributions. Therefore, we cannot guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our websites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our websites, including traffic data, location data, logs, referring and exit pages, the resources that you access and use, and other communication data;
Information about your computer, device, and internet connection, including your IP address, operating system, browser type, device identifiers, and similar information; and
Information about your online activities over time and across third-party websites or other online services.

The information we collect automatically helps us improve our websites and deliver a better and more personalized experience, including by enabling us to:

Estimate our audience size and usage patterns;
Store information about your preferences;
Customize our websites and services according to your interests;
Improve website functionality and performance;
Recognize you when you return to our websites; and
Evaluate and improve our marketing, advertising, and communications.

The technologies we use for automatic data collection may include:

Cookies. A cookie is a small file placed on the hard drive of your computer or on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our websites. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you visit our websites.
Web Beacons and Pixels. Pages of our websites, emails, advertisements, and other communications may contain small electronic files known as web beacons, pixels, clear gifs, pixel tags, or single-pixel gifs. These technologies permit Sundae or our service providers to count users who have visited pages, opened emails, clicked links, viewed content, or interacted with our websites or communications, and to gather related website, marketing, and system statistics.

Third-Party Use of Cookies and Other Tracking Technologies

Some content, applications, advertisements, analytics tools, and other features on our websites may be served or supported by third parties, including advertising networks, analytics providers, content providers, application providers, and technology providers. These third parties may use cookies, web beacons, pixels, or other tracking technologies to collect information about your use of our websites and other websites or online services over time and across devices.

The information collected through these technologies may be used to provide measurement, analytics, website functionality, interest-based advertising, targeted content, or similar services. We do not control these third parties’ tracking technologies or how they may be used.

This section does not permit us to sell or share your SMS opt-in consent, phone number, or personal information collected for text message communications with third parties for their promotional or marketing purposes.

For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including personal information, for the following purposes:

To present our websites and their contents to you.
To provide you with information, products, services, offers, or resources that you request from us.
To evaluate, facilitate, or complete real estate-related services, transactions, offers, investor account activity, marketplace activity, or other services you request or participate in.
To communicate with you, including by email, phone, text message, mail, or other communication channels, subject to your communication preferences and applicable law.
To send you marketing or promotional communications from Sundae, where permitted by law and, where required, with your consent.
To respond to your inquiries, requests, applications, or customer service needs.
To fulfill any other purpose for which you provide the information.
To improve, optimize, personalize, and analyze our websites, content, products, services, communications, advertising, and user experience.
To conduct advertising, marketing, analytics, measurement, and related business activities.
To collect and process applications for employment.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
To notify you about changes to our websites, services, policies, or terms.
To protect the security, integrity, and functionality of our websites, systems, services, users, and business.
To comply with applicable legal, regulatory, accounting, tax, reporting, or compliance obligations.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

Text Message Communications

If you opt in to receive text messages from Sundae, we may use the phone number you provide to send you marketing/promotional text messages from Sundae. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. You may reply HELP for help.

Consent to receive marketing/promotional text messages is not a condition of purchase or of receiving services from Sundae.

No Sharing of SMS Consent or Phone Numbers for Third-Party Marketing

We do not sell or share your SMS opt-in consent, phone number, or personal information collected for text message communications with third parties for their promotional or marketing purposes.

Disclosure of Your Information

We may disclose aggregated, anonymized, or de-identified information that does not identify any individual, as permitted by law.

We may disclose personal information that we collect or that you provide as described in this Privacy Policy:

To investors, online real estate marketplace companies, brokerage providers, regional multiple listing services, escrow companies, title companies, buyers, and other transaction participants when reasonably necessary to evaluate, facilitate, or complete a real estate-related transaction or service you request or participate in.
To our subsidiaries and affiliates for purposes consistent with this Privacy Policy.
To contractors, service providers, vendors, and other companies that support our business and process information on our behalf, including technology providers, website hosting providers, customer relationship management providers, call tracking providers, analytics providers, marketing service providers, advertising and measurement providers, video platforms, and web mapping platforms.
To a buyer, successor, or other third party in connection with a merger, divestiture, restructuring, reorganization, dissolution, sale, transfer, bankruptcy, liquidation, or similar business transaction involving some or all of Sundae’s assets.
To fulfill the purpose for which you provided the information.
For any other purpose disclosed to you when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, legal process, subpoena, government request, or regulatory request.
To enforce or apply our Terms of Service, this Privacy Policy, and other agreements, including for billing, collection, and account management purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, security, or safety of Sundae, our customers, our users, or others. This may include disclosing information to prevent, investigate, or address fraud, security issues, illegal activity, credit risk, or other harmful activity.

Choices About How We Use and Disclose Your Information

We provide choices regarding how we use and disclose your personal information, including choices related to cookies and tracking technologies, promotional communications, text messages, and targeted advertising.

Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of our websites may be inaccessible or may not function properly. We may use third-party analytics, advertising, and measurement tools, including Google Analytics and Google advertising tools, to help us understand how users interact with our websites, measure the effectiveness of our advertising, and deliver or improve relevant advertising. These providers may use cookies, pixels, web beacons, and similar technologies to collect information about your use of our websites and other websites or online services over time. For information about how Google collects and processes data, you can review Google’s privacy resources and advertising controls. You may also be able to opt out of certain interest-based advertising through industry opt-out tools such as the Network Advertising Initiative or Digital Advertising Alliance.

Promotional Offers from Sundae: If you do not wish to receive promotional emails from Sundae, you may opt out by following the unsubscribe instructions in the email or by contacting us at [email protected]. If you have opted in to receive promotional text messages from Sundae, you may opt out at any time by replying STOP to the relevant message. You may reply HELP for help. Message and data rates may apply. Please note that even if you opt out of promotional communications, we may still contact you for non-promotional purposes, such as responding to your inquiries, providing services you requested, managing transactions, sending account-related messages, or complying with legal obligations.

Targeted Advertising: We may use information collected through cookies, pixels, web beacons, and similar technologies to help deliver, measure, and improve advertising. If you do not want information collected through these technologies used for interest-based advertising, you may be able to opt out through industry tools such as the Network Advertising Initiative or the Digital Advertising Alliance. We do not control third parties’ collection or use of information for interest-based advertising, but some third parties may provide ways to opt out of certain advertising practices. This targeted advertising section does not permit us to sell or share your SMS opt-in consent, phone number, or personal information collected for text message communications with third parties for their promotional or marketing purposes.

Accessing and Correcting Your Information

If you have an account with us, you may review and update certain personal information by logging into your account and visiting your account profile page.

You may also contact us at [email protected] to request access to, correction of, or deletion of personal information that you have provided to us. We may need to verify your identity before processing your request.

We may not accommodate a request if we believe the request would violate any law, legal requirement, contractual obligation, or cause the information to be incorrect. We may also retain certain information as necessary to comply with legal obligations, resolve disputes, enforce agreements, maintain security, prevent fraud, honor opt-out requests, or support legitimate business purposes.

If you delete User Contributions from our websites, copies may remain viewable in cached or archived pages, or may have been copied, stored, or shared by other users or third parties.

State Privacy Rights

California residents may have additional rights under California law regarding our use and disclosure of personal information. California’s “Shine the Light” law permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us at [email protected].

Nevada residents may submit requests regarding the sale of covered information under Nevada Revised Statutes Chapter 603A by contacting us at [email protected]. We do not currently sell covered information as defined by that law.

Data Security

We have implemented reasonable administrative, technical, and physical safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. If you have an account with us, you are responsible for keeping your login credentials confidential. Please do not share your password with anyone.

Unfortunately, no method of transmission over the Internet or method of electronic storage is completely secure. Although we work to protect your personal information, we cannot guarantee the security of information transmitted to or through our websites or services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures on our websites or services.

Children

Our websites and services are not intended for children under the age of 18, and children under 18 may not provide any information to or through our websites or services. We do not knowingly collect personal information from children under 18. If we learn that we have collected or received personal information from a child under 18 without appropriate parental or guardian consent, we will delete that information. If you believe we may have collected information from or about a child under 18, please contact us at [email protected].

International Data Transfers

Sundae is based in the United States. If you access our websites or services from outside the United States, or if we use service providers that process information in other countries, your personal information may be transferred to, stored in, or processed in the United States or other countries.

The data protection laws in those countries may differ from the laws where you are located. When we transfer, store, or process personal information in another country, we will protect it as described in this Privacy Policy and comply with applicable legal requirements for international data transfers.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including to provide our websites and services, communicate with you, manage our business operations, comply with legal, accounting, tax, and reporting requirements, resolve disputes, enforce our agreements, and protect our legal rights.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we collected or process the information, whether we can achieve those purposes through other means, and applicable legal requirements.

If you opt in to receive text messages from Sundae, we may retain records of your SMS consent, message history, and opt-out or unsubscribe requests as necessary to manage our text message program, honor your communication preferences, demonstrate compliance, and comply with applicable law.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page and update the “Last Updated” date.

If we make material changes to how we treat personal information, we will notify you in accordance with applicable law, which may include posting a notice on our websites or contacting you using information you have provided.

You are responsible for ensuring that we have an up-to-date, active, and deliverable email address for you, and for periodically reviewing this Privacy Policy for updates.

Contact Information

To ask questions or comment about this Privacy Policy, our privacy practices, or your communication preferences, contact us at [email protected] or call us at 1-800-214-4426.