Sundae Customer Story: California Landlord Decides to Cash in

September 23, 2022

Landlords sell their properties for a variety of reasons. In Bob’s case, the timing was just right. Here’s why he decided to work with Sundae.

Bob R. is a long time landlord and property owner. During his tenure in the real estate industry he’s seen areas completely transform, weathered difficult market conditions, and also prospered. After many years as a landlord, Bob decided that it was time to sell.

There’s no bad tenant that pushed him over the limit. Nor was there a leaky roof that needed some mending. For Bob, it was simply the right time to cash in on his investment. Sundae was there to help this landlord get the best outcome with speed and transparency along the way.

Following the market

As a landlord, Bob made it a point to follow the latest market trends. He watched closely throughout Covid’s outbreak and the housing boom that followed. The property he owned in California was rapidly building equity as home prices around the country grew. “I’ve had property since the early seventies. In fact, now I have 5 properties,” he explained.

The timing was right to sell.

It was apparent that demand for housing was higher than the supply, leading to a seller’s market. With that context, Bob felt that it was the right time to start the selling process:“I decided to sell all of my properties in California. I’ve been watching the economy and I knew when I got rid of them it was a great time to do so.”

Discovering Sundae

Like most things in life, timing is everything. He hadn’t heard of Sundae or researched it as an option. Bob was very clear in his goal of selling the rental properties he had in California. When one property went up for sale, something interesting happened: Sundae found Bob. “I had a piece of property for sale off of Riverside. Then, all of a sudden I got a message from someone at Sundae,” he recalled.

This was the perfect opportunity to start being more hands-off. Bob knew that he didn’t want to worry about the California properties he had and the solution was clear to work with Sundae. The prospect of getting a faster close than on the Multiple Listing Service (MLS) along with the convenience of selling as is were very appealing.

Selling with speed and convenience

Bob was very clear that convenience was paramount when asked why he went with Sundae . With Sundae he was able to “sell my properties without doing anything.” In other words, there were no open houses, no repairs, and no headaches.

To Bob, there was also very little risk in trying to sell his properties on Sundae’s Marketplace. Yes, having multiple offers from investors was a plus, but more importantly he knew that he didn’t have to accept an offer. Therefore he wasn’t pigeonholed into choosing an offer that wasn’t up to his expectation. This coupled with the speed of selling in a short time frame made the decision to work with Sundae low risk and high reward.

Fast forward: Bob found an attractive offer and decided to sell.

A team you can rely on

Two common themes throughout our conversation with Bob were that he valued speed and transparency. Not only did he feel this way about the actual selling process, it was also clear that he enjoyed our customer service.There was never a time that he felt out of the loop on what was going on. In fact, Bob went out of his way to state that the Market Expert he worked with was “really awesome.” From start to finish Sundae made the selling process seamless.

Are you a landlord? Consider selling with Sundae.

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Kyle Spearin

Kyle is Sundae's Real Estate Editor. As both an investor and content marketing professional, Kyle combines his passion for real estate investing and educational background with his love of helping others. His experience with real estate tech companies, including contributing to BiggerPockets Pro, gives him insight into markets across the United States.